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Black Friday becomes Green Friday

At Lofty Manner we are aware that we as a clothing brand also have a negative impact on the ecological footprint. The fashion world is our passion and something we enjoy every day, but we cannot ignore the fact that the fashion industry is a major source of pollution for our earth.

Green Friday

We use more eco-friendly fabrics and materials and release limited collections to prevent overproduction. By taking these steps, we try to be more sustainable and aware at Lofty Manner. On a day like this, we therefore want to give something back in the form of a donation to charity.

The World Wide Fund for Nature (WWF) has been committed to a better world for years. Where it once started as a protector of animals such as the panda, the WWF has now grown into an organization that is committed to, among other things, loss of nature and climate change. That's why the WWF is on a mission: to make our world 'Nature Positive'.

Donation to the WWF

We would like to support this mission and that is why we will not sprinkle sky-high discounts on Black Friday, but we will donate a percentage of your order to the WWF. Of every order placed on Friday 25 November, 10% will go to the organization. At the end of the day, we as Lofty Manner will add another 15% of the daily turnover on top of the total amount. In this way we hope to contribute to a better world for all of us.

More information about our Green Friday promotion? Send an email to or contact us via the chat function in our Online Boutique. For all information about the WWF, you can visit the website .


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