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Why the Digital Lavender trend is going viral on TikTok

Say goodbye to minimalist shades like gray and beige, because 2023 is all about fashion maxima. In addition to the bright pink Barbiecore trend and bright blue Pacific Ocean Blue trend, Digital Lavender has also been added to the list of popular colors for this summer.

Digital lavender trend

The color represents hope and positivity; something everyone could use after three years of the corona pandemic. But if you think that the color is only trending during the summer months, you are wrong. The color will also be fully visible in the fall. Think of lilac-colored blazers, knitwear, but also trousers and even denim look trousers.

Viral on TikTok

The color is also going viral on TikTok. For example, if you search for "How to style lavender", you will get thousands of results that give you endless inspiration. Not only in terms of clothing is the color hotter than hot , also in the field of beauty is the light purple color hot topic . In short: this great color should not be missing in both your wardrobe and make-up stash in the near future.

Are you also curious with which colors you can combine lilac even more? Ask our stylist through the chat function.

purple blouse dina lofty manner

Blouse Dina | €39.95

purple midi skirt skirt fem lofty manner

Skirt Fem | €59.95

purple t-shirt with artwork tee jenna lofty manner

T-shirt Jenna | €31.95

purple pants trouser jesmin lofty manner

Trousers Jesmin | €54.95

purple wrap top agnes lofty manner

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